HubSpot is a leading platform for marketing, sales, and customer service.
What You Can Do
Once connected, PlayerZero AI agents can:
- Read contact and company data - Access customer information for context during debugging
- Create and update tickets - Generate support tickets from debug sessions or update existing ones
- Add notes and comments - Post investigation findings to contact records or tickets
- Search records - Find related contacts, companies, or deals when investigating issues
Use Cases
- Customer context - When debugging a user-reported issue, agents pull in relevant HubSpot contact and company history
- Support workflow - Convert technical findings into well-documented HubSpot tickets
- Account intelligence - Understand customer lifecycle stage and engagement when prioritizing issues
Scopes & Permissions
PlayerZero requests only the permissions needed for AI agents to assist with customer context and support workflows. We follow the principle of least privilege—each permission directly enables a specific capability.
| Scope | Why It’s Needed |
|---|
crm.objects.contacts.read | Customer identification — Allows agents to look up contact details when investigating user-reported issues, correlating application users with HubSpot records |
crm.objects.contacts.write | Contact updates — Enables agents to add notes or update contact records when you ask them to document support interactions |
crm.objects.companies.read | Account context — Provides company information so agents understand customer tier, industry, and relationship when prioritizing issues |
crm.objects.companies.write | Company updates — Allows agents to update company records with technical findings when relevant to account management |
Deal & Custom Object Access
| Scope | Why It’s Needed |
|---|
crm.objects.deals.read | Business context — Enables agents to understand deal stage and value when investigating issues affecting sales-critical customers |
crm.objects.deals.write | Deal updates — Allows agents to flag deals or add notes when technical issues may impact opportunities |
crm.objects.custom.read | Extended data — Provides access to custom objects your team has created, enabling agents to understand your full data model |
crm.objects.custom.write | Custom updates — Enables agents to update custom objects when you’ve extended HubSpot with technical tracking fields |
Schema & Administration
| Scope | Why It’s Needed |
|---|
crm.objects.owners.read | Team awareness — Allows agents to identify record owners and suggest appropriate assignees for escalations |
crm.schemas.contacts.read | Field discovery — Enables agents to understand your contact field structure for accurate data mapping |
crm.schemas.companies.read | Field discovery — Provides company schema so agents can work with your custom company properties |
crm.schemas.deals.read | Field discovery — Allows agents to understand deal fields and stages in your sales process |
crm.schemas.custom.read | Field discovery — Enables agents to work correctly with your custom object schemas |
tickets | Support workflow — Full ticket access allows agents to create, read, and update support tickets from debug sessions |
oauth | Authentication — Required for the OAuth connection flow that securely links PlayerZero to your HubSpot account |
Setup
Setup starts in PlayerZero—no pre-configuration in HubSpot is required.
- In PlayerZero, navigate to Organization Settings → Integrations
- Find HubSpot and click Connect
- You’ll be redirected to HubSpot to log in and authorize PlayerZero
- After authorization, select which PlayerZero projects should have access to this integration
