Active Campaign

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CRM Connectors

CRM connectors give PlayerZero visibility into:

• Accounts
• Groups and customers
• Usage insights
• Opportunity stages
• Engagement metrics

By connecting CRM data, you can enrich your user and customer data in PlayerZero, in real time. Having the most up to date customer information is crucial to effective decision making.

Active Campaign builds email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

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Setup

1. From the PlayerZero web app, navigate to the home page.
2. Click on the “Connectors” button.
3. Filter by the ”CRM” group in the dropdown.
4. Search for “Active Campaign”.
5. Login to your Active Campaign account if not already logged in.
6. Enter your Active Campaign project domain or the appropriate API key for your project.
7. Authorize Merge to read and write data through the Active Campaign connector.